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Nothing says “give us your money”
like an in-your-face invitation to do so. Direct marketing,
when used in a clever fashion, can yield unprecedented
results. Even though sending out a quadrillion postcards
and hoping to get a 1% return IS considered direct mail,
it’s not what we consider a sound use of resources.
That’s more “shotgun-style” marketing.
At expressiveimaging, we
“sniper”. With the correct mailing list,
a creative concept, and an open mind, results WILL reveal
themselves.
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